You can Lead them, but how do you get them to Click?

Other than creating better and/or more content.  There are other ways to get action from the attention:

  • branded email signatures
  • surveys/polls, email signups, even social sharing tool
  • “you might also be interested in” related posts plugins like contextly
  • YouTube calling cards:
  • Facebook call of action:


  • Research….
  • Curiosity
  • Scarcity
  • Numbers
  • Surprise
  • Question
  • How to guide and advise
  • Self-identify as part of a larger group, or tribe.  hat they’re in the right place, that they should focus, settle in, and keep reading.