Tech changes but the basic goal of the Call To Action has not. Guiding potential customers to take a specific action that’s relevant to their stage of the conversion. Like the card that falls out of your magazine the CTA is an invitation for a user to take some desired action by speaking directly to the user with an effective persuasive phrase, like,
Discover your best life
Join our community
Book your next adventure.
Picture this: your audience is captivated by your captivating content, their eyes glued to the screen, their hearts racing with anticipation. And just when they’re on the edge of their seats, eagerly awaiting their next move, your irresistible call to action swoops in like a superhero, commanding their attention and enticing them to take that leap of action.
A good CTA has 3 elements:
- A No-Obligation Statement That Removes or Reduces Risk.
From a consumer’s perspective, this makes perfect sense. The less you stand to lose from an action, the more comfortable you’ll be with the idea of taking it. - Some updated version of “mail your acceptance card”.
Be as clear as possible about what you’re offering. Innovative copy is great for spicing up a page and grabbing visitors’ attention. But if it creates any confusion about what that page is offering, it’s counterproductive. That’s why the most effective CTAs are extremely straightforward. - Sense of urgency around responding right away.
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To drive consumers to take action, CTAs are essential for making this happen. The fundamentals of writing effective CTA copy have remained consistent, a low rope to entry, have a clear directive and encourage immediate action.
