Social Media is a 24hr cocktail party that goes on with or without you.
- twitter: I am eating a donut
- facebook: I like donuts
- yelp: this is where I eat donuts
- instagram: here is a vintage photo of my donut
- youtube/vimeo: here I am eating a donut
- linkedin: my skills include donut eating
- pinterest: here is a donut recipe
- soundcloud: now listening to “donuts”
- g+: I am a google employee who eats donuts
Find your audience, go where they are and mingle. Listen. The goal is to engage, and build recognition. Also know and monitor what others are saying about you.
Learn and get to know your audience, what keeps them up at night and how do you impact their lives?
Discover what kind of content resonates for your audience, then give it to them.
Respect your audience, take notice of the way they talk, the language, the imagery and location, location, location.
Do they prefer to read? Are they drawn to video? Do they love to pin gorgeous images? Do they listen to audio podcasts while driving? Are they fans of bullet points and infographics or are they looking for higher level white papers and case studies?
Communication and consistency builds a relationship of rapport.
A popular blogger Nicole Black 50-30-10-10 rule is:
- 50 percent of your posts should provide followers with links to articles, blog posts and other online content you think might be of interest; this includes “re-tweets,” or “sharing” of relevant content.
- 30 percent of your posts and comments should consist of replies to other users’ posts, links, status updates or tweets —in other words, engage in conversations with others at least 30 percent of the time. don’t make it a habit to focus only on yourself.
- 10 percent of your posts can consist of self-promotion, professional activities and accomplishments.
- 10 percent of posts or tweets that are devoted to your personal interests and hobbies.
Use promotional text for profile, brand with logo and tagline, professional image, mission statement, biographies and contact information. Use copy that provides continuity of message and tone.
Research the best hosts for your social platforms, where is your audience, your colleges, where is your competition?
The sole purpose of having a presence on a social networking site is to draw attention, followers can come in the form of referral sources, professional and community contacts — and clients.
An important part is maintenance, tend or nurturing your content. Post updates, respond to queries and new uploads.
Nothing will replace live human contact in effectiveness, you navigate that world and market yourself appropriately.
Be sociable, it’s a party on and offline.