You can lead them to hover and make them click

Tech changes but the basic goal of the CTA has not. Guiding potential customers to take a specific action that’s relevant to their stage of the conversion.  Like the card that falls out of your magazine the CTA is an invitation for a user to take some desired action by speaking directly to the user with an effective persuasive phrase, like, Discover your best life Join our community Book your next adventure. A good CTARead More