“Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” – Phil Frost, Main Street ROI

Though WordPress is search engine friendly, there is some manual SEO set-up work to do for best results.

First, lets check your settings site-wide :

  • Choose a SEO plugin, [Yoast or All-In-OneSEO]
  • Choose a SEO-optimized permalink structure [postname/pagename]
  • Create a sitemap
  • Set-up stats with the Jetpack plugin/WordPress.com or Google Analytics with Monster Insights or Dashboard plugin
  • Verify site with Google’s Search Console for Google, same for Bing, for search engine crawling and indexing

Next, set the SEO settings for all or going forward on individual posts or pages :

  • Research keywords and keyword phrases, Ubersuggest
  • Optimize your content for that keyword, and other related keywords
  • Choose a good slug for individual pieces of content
  • Add a quality title and meta description
  • Optimize your images with alt text and filenames
  • Use nofollow for affiliate links

Authenticity, credibility and trust :

Google is looking at your site, speed and security.  The above sets the stage and posting protocol for content.  Security is achieved with using a plugin that limits logins, alerts and scans [Wordfence] and getting a SSL certificate to enable https:// security encryption.   But in the end, it’s all about speed, especially in mobile view.  Google tests both views.  Pingdom page speed test presents more details about each element’s effect on page loading speed.  and that’s another story…How fast does your WordPress go?