Catch the long-tail keyword.
Long-tail keywords are how people search online. They are unpopular, low volume and highly‐focused search queries that have significantly more search volume than the two‐word phrase, and tend to convert well. Three or more words filter searches to target niche demographics.
As blog fuel, long-tail keywords are the unsung heroes of online search. These highly-focused, low volume queries unlock substantial search volume and drive conversion. By filtering searches with three or more words, you precisely target niche demographics, providing context and connecting with customers. Optimize your blog content for voice search and local services by incorporating conversational words that align with how your audience talks about your business, products, and services.
How to find the long-tail keyword.
3 Google ways:
- take a broad topic and begin typing it into Google to see Google autocomplete suggestions.
- Google Suggest
- Google Trends
Ahrefs’ Site Explorer.
- with just a seed keyword choose a report from the left‐hand menu, then use the volume filter to find keywords.
- discover great long‐tail keywords in your niche/industry by browsing the keywords for which your competitors are currently ranking.
- enter a competitor’s domain into ahrefs’ site explorer, go to the organic keywords report, then filter for keywords with low search volumes.
WordStream’s free keyword research tool and Keyword Niche Finder.
SEMRush has a magic tool.
Ubersuggest 3.0.
- enter a domain and get traffic stats
- see what pages are the most popular for any domain
- what keywords drive traffic to those pages
The best place to look is in your own data. Your own analytics will tell you many, if not all, of the keyword phrases that lead visitors to your website and boost your organic search traffic.
The data is out there, grab it by the tail!
