Control your message
80% of buyers are influenced by negative online reviews. Relying on social media or online reviews as your sole source of testimonials takes the message out of your hands. Instead, start conversations with your customer and work together with them to learn how your product or service has served them. Then you can use that information, with their permission, to craft testimonials that are honest and easily relatable to prospective customers.
Positive testimonials can play a huge role in shaping a business’s marketing strategy. Potential buyers place massive weight on the opinions of others before making a purchasing decision. Nurturing customer relationships and gathering positive feedback has the potential to drive sales and brand growth.
Using client testimonials as marketing collateral
- Case Studies
- Webinars
- Guest Posts
- Incentive Programs
- Social Media
- Influencer Marketing
- Project Consultations
Gather the roses while ye may…
Ask at the right moments…
- Create different spaces to leave reviews
- Optimize your content
- Create incentives
- Meet customers where they are
- Ask open-ended questions first
- Respond to every review — even negative ones
- Share positive customer reviews you’ve already received
- Give your customers a positive review first
- Ask the customer in person
- Host an event
