SEO Branding Strategy:
Transforming Non-Profit Projects into Dreamcatchers of Impact
DEFIBRILLATOR performance art gallery was created from the vision and energy of many. It housed opportunities for artists to come from around the world to showcase their talents and be a part of a created community. Beginning with a SPARK 12.17.10 dfb gallery over 7 years presented hundreds of projects, performances, installations,
student exhibitions and workshops and began the first RAPID PULSE INTERNATIONAL PERFORMANCE ART FESTIVAL.
DFBRL8R received its 501(c)(3) tax-exempt status in May of 2012, less than 1 month after we filed the 1023 form and paperwork. In preparation we attended a thorough workshop at the lawyers for creative arts.
Dfb’s minimalist website with visual imagery was also a part of the SEO branding strategy. The WordPress minimal theme by ALAN COLE, child theme customization by digitaldana, features a front exhibit space, a manual slideshow timeline, and bottom tier of postered/icon event block rollovers. My favorite feature is the masonry layout of the event posters of the archives page.
For the domain SEO creative, phonetic challenge, I used and configured Yoast’s SEO plugin. Within the first 6 months of the SEO branding strategy, the traffic on the website tripled and the bi-monthly newsletter maintained above average openings for the industry.
The electrodes/electrode were the front display windows at DEFIBRILLATOR. These installation spaces housed remnants, artifacts and residue from performances that occurred in the main gallery or in the windows themselves. 
The DFBRL8R logo with dfb nickname text and wallpaper background was a part of the SEO branding strategy.
