Feed your organic marketing strategy the most relevant keywords for your website

Catch the long-tail keyword Long-tail keywords are how people search online.  They are unpopular | low volume and highly‐focused search queries that have significantly more search volume than the two‐word phrase, and tend to convert well .  Three or more words filter searches to target niche demographics. As blog fuel, it gives context to your content and connects with customers, especially for voice search for local services.  Preparing for vocal queries that contain conversational wordsRead More

Google My Business Without Walls

Now you can share and promote information about your business locally via Google Maps and Search without an office.  For service area businesses that don’t operate out of a specific location Google now lets them specify the locations they service. There’s a new set-up process that will send you to set up a physical store location or the new service area which can be configured by postal codes or cities. Settings can be adjusted atRead More

How fast does your WordPress go?

Lately it seems that the only people you see patiently waiting in line is in church.  Self checkout, express checkout, one click checkout, the clapper,  Siri.  We will not wait for Godot,  and some can’t sit for a 90-minute action-packed eye-candy IMAX movie, so only your mother will wait more than 3 seconds for your website to load. After testing, Google and Pingdom page speed test, these elements are what, if any, you’ll be investigating…Read More

Casting WordPress podcast plugins

 Seriously Simple Podcasting   Ideal to start with as the simplicity of Seriously Simple Podcasting sets it apart from the rest. With a streamlined interface and a short configuration process,  this is a user-friendly podcasting solution that can be set up quickly and enables users to broadcast multiple shows from the same WordPress website so you can focus on recording your podcast.  Key features: Run multiple podcasts from the same site – each with their own,Read More

A smile is a curve that sets everything straight

It is said that the highest form of laughter is the Buddha smile, denoting an inner attitude of detachment “in the world, but not of the world.” Laughter boosts mental functions, mental alertness, memory and interpersonal responsiveness.  Laughter may help you feel better about yourself and the world around you. Laughter may be a natural diversion. When you laugh, no other thought comes to mind. Laughing may also induce physical changes in the body. AfterRead More

A plugin can be a widget, but a widget cannot be a plugin

A WordPress plugin is program set of one or more functions that adds a specific set of features or services to the WordPress website. Widgets display content and features in sidebars, footers and added to areas with page builders. Plugins are the parents, they have jobs that are responsible for functions either in the frontend or backend, being seen or working behind the scenes undetected.  Many plugins have widgets that perform. Widgets are the kidsRead More

You can lead them to hover and make them click

Tech changes but the basic goal of the CTA has not. Guiding potential customers to take a specific action that’s relevant to their stage of the conversion.  Like the card that falls out of your magazine the CTA is an invitation for a user to take some desired action by speaking directly to the user with an effective persuasive phrase, like, Discover your best life Join our community Book your next adventure. A good CTARead More

Get friendly with search engines to build a better search for everyone

“Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” – Phil Frost, Main Street ROI Though WordPress is search engine friendly, there is some manual SEO set-up work to do for best results. First, lets check your settings site-wide : Choose a SEO plugin, [Yoast or All-In-OneSEO] Choose a SEO-optimized permalink structure [postname/pagename] Create a sitemap Set-up stats with the Jetpack plugin/WordPress.com orRead More

Free, plug and play with built-in SEO

Freedom from tyranny and algebra! Computers are a great ride, but coding left me behind and challenged even my tolerance for tedium [and I once had a temp job where I alphabetized all the driving suspensions and revocations for a state all day, every day for 6 months].  WordPress got me back in the car with software that I could read the map. and yes, I’ve been on SquareSpace and dabbled with Drupal (or wasRead More