Content marketers can leverage ChatGPT in various ways to enhance their content strategy. Here are 10 examples of how ChatGPT can be used:
1. Persona research: Dive into your audience’s world
Movies that fit: “The Social Network” or “The Devil Wears Prada”
Explanation: Just like the characters in these movies, persona research allows you to immerse yourself in the lives, preferences, and motivations of your target audience. By understanding their needs and aspirations, you can tailor your content to resonate with them effectively.
2. Content ideas: Free your creativity
Movie that fits: “Inception”
Explanation: “Inception” takes you on a mind-bending journey through layers of imagination. Similarly, generating content ideas requires delving deep into your creative mind to uncover unique concepts and explore different angles that captivate your audience.
3. Creating blog posts: Collaborate with an AI writing assistant
Movie that fits: “The Intern”
Explanation: Like Robert De Niro’s character in “The Intern,” an AI writing assistant can be your reliable partner in content creation. It can help you generate blog post outlines, write initial drafts, and collaborate seamlessly to produce compelling content that engages your readers.
4. Creating social media content: Craft captivating messages
Movie that fits: “Deadpool”
Explanation: “Deadpool” is known for its quick wit and engaging one-liners.
5. Updating or extending content: Breathe new life into your material
Movie that fits: “The Curious Case of Benjamin Button”
Explanation: Similar to the unique aging process in “The Curious Case of Benjamin Button,” updating or extending content allows you to rejuvenate your material and keep it fresh. By incorporating new information, insights, or perspectives, you can ensure your content remains relevant and valuable to your audience.
6. Repurposing content: Transform your creations into different forms
Movie that fits: “The Matrix”
Explanation: Just as “The Matrix” explores the concept of a simulated reality, repurposing content involves transforming it into different forms or mediums. From turning a blog post into a video or an infographic, repurposing allows you to reach new audiences and expand the impact of your content.
7. Creating a YouTube script based on a blog post: From text to visuals and engagement
Movie that fits: “The Lego Movie”
Explanation: Like “The Lego Movie,” which brings Lego characters and blocks to life through animation, converting a blog post into a YouTube script adds visual elements and engagement. The script can leverage storytelling techniques, include visuals or examples, and create an immersive experience for viewers.
8. Creating meta descriptions and link preview texts: Captivate users in a few words
Movie that fits: “La La Land”
Explanation: “La La Land” captures the magic and allure of old Hollywood through captivating visuals and a compelling story. Similarly, crafting meta descriptions and link preview texts requires concise and enticing language that captures users’ attention and compels them to click through to your content.
9. Previewing your content: Get a glimpse of what’s to come
Movie that fits: “The Secret Life of Walter Mitty”
Explanation: In “The Secret Life of Walter Mitty,” the main character daydreams about extraordinary adventures. Similarly, previewing your content with ChatGPT allows you to visualize how your material will be perceived, providing a glimpse of the impact it can have on your audience.
10. Variant testing (A/B testing): Experiment with different approaches
Movie that fits: “Back to the Future”
Explanation: “Back to the Future” involves time travel and altering outcomes by experimenting with different approaches. Similarly, variant testing, or A/B testing, allows you to test different versions of your content to determine what resonates best with your audience, ultimately shaping the future success of your content strategy.
Treats
News:
Links:
Cheat Sheet:
Marketing Plan Prompts:
M A R K E T I N G E N G I N E E R S . N E T
Marketing Plan
Act as a marketing strategist for [COMPANY] and create a comprehensive marketing plan to boost their brand awareness and drive sales. Utilize highly effective strategies and real-life examples from major players in the market to inform your plan. Your plan should include both traditional and modern marketing tactics, tailored to the target audience of [COMPANY]. You have a budget of [BUDGET] and a team of [NUMBER OF PEOPLE]. Allocate resources effectively to execute the plan and measure success with relevant KPIs. Consider factors such as the current market climate, industry trends, and competitors when developing your plan. Remember to include a timeline for implementation and
specific action items for your team to follow.COMPANY: [input company url, like “microsft.com”]
NUMBER OF PEOPLE : [input number of people working, like “7”]
BUDGET:[input your budget, like “$5000″]”
Keyword Research
Act as a SEO specialist and help me identify keywords for my blog that will provide the best opportunity to rank high in SERP. My baseline keyword is ROOT KEYWORD, and I would like you to provide keywords of various lengths, adding popular words that people search for as combinations to help me discover uncompetitive keywords to rank high. If the recommended keywords contain a year, please make sure it is at or after CURRENT YEAR. Please organize the keywords with a symbol “|” between variables and name the keywords in different sections according to the number of words, with a maximum of four words. Separately, include top 5 most popular questions on ROOT KEYWORD. I would also like you to create a separate table for single keywords and one for keywords of 2 words, and so on, up to four words . For each keyword, please provide up to 5 variations. Above the table, please say “MARKETING ENGINEERS KEYWORD EXPLORER for ‘KEYWORD’.” Please replace ‘KEYWORD’ with the keyword provided in the prompt in all caps. Additionally, I would like you to include the search volume, difficulty of the keyword, whether the keyword is present within WEBSITE, keyword density within the WEBSITE, URL of the page in WEBSITE, and top organic competitor in other six sections for each keyword.
ROOT KEYWORD: [AI assistant]
WEBSITE: [openai.com]
Crafting Customer Personas
Based on consumer behavior across major industries, pick 3 personas where most customers fall in, show summary statistics as reason for selecting this persona and provide a background story for each of the selected customers with a common name for the customer. list out the key things related to the customer’s fears, hopes, and what motives them for the product provided in COMPANY. Then do a website audit and provide result whether the content in website helps the mentioned personas.
INDUSTRY:[INPUT YOUR INDUSTRY]
COUNTRY:[US]
COMPANY:[INPUT YOUR COMPANY URL OR NAME]
